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Date Published: 09/01/2026

Murcia's tourism boom brings higher spending, steadier jobs and little strain on daily life

New figures show visitors are spending more than ever while growth remains balanced across the region

Foreign visitors to the Region of Murcia are not just coming in greater numbers, they are also spending more, and doing so in a way that is reshaping the local economy without putting pressure on residents.

According to the latest Impactur 2019–2024 report from Exceltur (Alliance for Tourism Excellence), presented this week in Murcia, foreign tourists are now spending around €109 per day on accommodation, food and activities, roughly 20% more than before the pandemic. Five years ago, the figure stood closer to €93, reflecting a steady rise in both confidence and quality across the sector.

Óscar Perelli, executive vice president of Exceltur, described the figures as evidence of “good times” for regional tourism, driven by investment, improved facilities and better-trained staff. He stressed that tourism is a shared effort, saying, “Half of the experience a visitor has depends on public decisions and the other half on private initiative.”

That growth has had a clear economic impact. Tourism now contributes €4.156 billion to the regional economy and accounts for nearly 10% of Murcia’s GDP. Over the last five years, tourism has generated 16% of the region’s overall economic growth, consolidating its role as one of Murcia’s key economic pillars

Importantly for residents, the report highlights that this success has not translated into overcrowding. Murcia currently has around five tourists per 100 inhabitants, well below the national average and far lower than heavily pressured destinations such as the Canary and Balearic Islands. Since 2019, most population growth has come from new residents rather than visitors.

Employment in the sector has also become more stable. Temporary contracts, once common due to seasonal demand, have fallen sharply, with permanent roles now dominating. Tourism employs around 66,000 people and has been responsible for one in five new jobs created in the region over the past five years.

Another notable trend is the rise in Murcians travelling within their own region. Domestic tourism has doubled its economic impact since 2019, supported by higher daily spending and a growing interest in discovering inland towns and lesser-known destinations.

Regional tourism minister Carmen Conesa described the findings as “eloquent and clarifying”, noting that record figures have been repeated month after month. She pointed to the region’s year-round appeal as a major advantage, saying Murcia “has much, good and varied to offer, and can do so throughout the year.”

Taken together, the figures paint a picture of a tourism model that is growing, diversifying and delivering tangible benefits, while avoiding the social tensions seen elsewhere. For Murcia, it appears to be a balance that is, for now, working.

Image: chatbotphoto/Pixabay

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Camposol Property Sales S.L is a real estate company that specialises in property sales and helping buyers to purchase their perfect home in the south of Murcia, Spain.

Camposol Property Sales real estate agent - homes for sale in Mazarrón and surrounding Murcia area

They have properties for sale in the areas of Camposol, Mazarrón Country Club, the town of Mazarrón and the Port of Mazarrón, as well as Condado de Alhama golf resort, Hacienda del Álamo golf resort, Fuente Álamo, Corvera, Totana, Lorca and the entire Murcia coastline from Bolnuevo to La Azohía.

Whatever type of property you're looking for in the southern Murcia area, Camposol Property Sales is the place to go, offering resales, bank repossessions and new builds... your one-stop shop for buying a house or apartment in sunny Spain!

Camposol Property Sales was founded by Lee Fisher in 2017, and together with partner Sylvia van de Velde, who joined in 2023, the pair have over 25 years of experience in selling properties in the Mazarrón and southern Murcia area.

Unlike some other property agents, Lee and Sylvia go beyond conventional real estate, viewing their properties as more than just buildings but as spaces where lives unfold. With a deep commitment to their clients, they act as caretakers, ensuring former homes become the right fit for new owners.

Their expertise in the local market allows them to match properties with buyers' needs and aspirations, backed by attentive listening and in-depth knowledge of the homes they represent. Passionate about their work, they take pride in delivering a personalised service, striving to be the premier choice for those seeking property in the area.

So, whether you are looking to sell your home to a prospective buyer or want to purchase a new property, contact Camposol Property Sales first to see how they can help.

You can see their website for all the properties they currently have available for sale, or you can feel free to contact Lee and Sylvia personally with your specific request and they'll be happy to help you out.